Updating the online experience to bring a contemporary approach to a historical San Francisco craft beer institution.
Started 115 years ago, the Anchor Brewing name has become synonymous with the word heritage.
Our team was tasked with creating a fresh new digital presence as well as boost their social media engagement while still maintaining a feel for the company's historical roots. My concept was used in contribution to the final design.
+390k Social Media Followers
+185% Page Views Per Visit
+231% Site Visits Per Month
Digital Art Direction
Davey Award - Gold
W3 Award - Gold
Webaward - Outstanding Achievement
Communicator Award - Excellence
Communication Arts - Site of The Week
WHAT'S OLD IS NEW AGAIN
This design theme uses warm vintage colors and rich photography alongside modern typefaces to tell a story of American history and craftsmanship.