Allison Henry
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Anchor Brewing

Anchor Brewing

Updating the online experience to bring a contemporary approach to a historical San Francisco craft beer institution.

 
 
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Started 115 years ago, the Anchor Brewing name has become synonymous with the word heritage.

Our team was tasked with creating a fresh new digital presence as well as boost their social media engagement while still maintaining a feel for the company's historical roots. My concept was used in contribution to the final design.

 

RESULTS

+390k Social Media Followers
+185% Page Views Per Visit
+231% Site Visits Per Month

 

FOCUS

Digital Art Direction
Web Design

 

AGENCY

FINE

 

RECOGNITION

Davey Award - Gold
W3 Award - Gold
Webaward - Outstanding Achievement
Communicator Award - Excellence
Communication Arts - Site of The Week

 
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WHAT'S OLD IS NEW AGAIN

This design theme uses warm vintage colors and rich photography alongside modern typefaces to tell a story of American history and craftsmanship. 

 
 
 
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