Creating a brand language that evokes the unique style of a multidisciplinary artist.
Mara Harvey is an art director and design curator known for her work in imagery and experiential marketing. She is a tastemaker and key influencer among her peers in New York and Scandinavia.
I redesigned Mara’s identity system and brand guidelines for the launch of her new body of work. The goal was to capture the core of her individual aesthetic while giving her the tools to create future consistency in her brand. These explorations are both soft and bold, very metropolitan and display an element of distinction.