Alternative concepts, passion projects and stuff that didn't quite make VIP status.
George Barberis is a lifestyle photographer from New York. When he asked me to create his new logo and identity system, the direction became obvious: timeless, upscale and fresh. Just like his work. I also created a family of brand elements for use on photo gear, print collateral and his new website.
While working at Connective DX we pitched a concept for a geocaching app that turns your device into an interactive geolocating tool to find other cachers nearby. Once users enter close proximity, their screen guides them via GPS coordinates and by the screen turning hot or cold in color.
YOGA SIX EXPLORATION
In my time at Breedlove Creative I came up with various explorations for the new Yoga Six rebrand. They capture the company's science-based philosophy and are inspired by their six brand pillars.