Helping transform the brand experience of a non-profit that delivers vitamins to children around the world.
Vitamin Angels is a non-profit organization in Santa Barbara that provides vitamins to mothers and children in over 74 countries. They strive to reach underserved populations in some of the hardest to reach places around the world.
Over a 9 year relationship our team worked on a complete overhaul of the brand. We defined market positioning and messaging in combination with brand strategy and deployment. We were also tasked with the redesign of their website targeting a variety of audiences while keeping it simple, compelling and easy to use.
Vitamin Angels has seen an increase from 7 to 61 million children reached across the globe. Our efforts attracted major sponsorships like Vitamin Water, Bayer, Whole Foods, Toys "R" Us and Walgreens – securing tens of millions in donations.
Digital & Print Art Direction
Photo Art Direction
PHOTOGRAPHY ART DIRECTION
Focusing on real moments and unposed candids, Vitamin Angels' photography is kept light-hearted in an effort to highlight the universal hope for the next generation. We chose not to use human suffering as a monetary incentive.