Allison Henry

Yoga Six

Yoga Six

Defining the perception of a modern, results-focused group of yoga studios in Southern California.

 
 
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Yoga Six is a group of science-driven yoga studios in the San Diego area. For them, mystical and ethereal are out; modern, results oriented yoga is in.

Our team worked closely with Yoga Six to establish a strategy aimed at changing how people perceive and experience yoga. The full brand roll-out included visual identity, digital experience, photography and campaign direction along with merchandise, studio activation and social media. As project lead, I helped focus the strategy and execute the new design systems.

 

FOCUS

Creative Lead
Photo Art Direction
Brand Strategy
Web Design
Print Design

 

AGENCY

Breedlove Creative

 
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IN-STUDIO ACTIVATION

A digital display sits prominently in each lobby, featuring class descriptions, upcoming events and aspirational quotes. This experiential detail was created to highlight their rooted-in-science approach. 

 
 
 
 

CREATING A TRIBE

A seasonal line of everyday apparel and accessories target their athleisure-loving members.

 
 
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