Defining the perception of a modern, results-focused group of yoga studios in Southern California.
Yoga Six is a group of science-driven yoga studios in the San Diego area. For them, mystical and ethereal are out; modern, results oriented yoga is in.
Our team worked closely with Yoga Six to establish a strategy aimed at changing how people perceive and experience yoga. The full brand roll-out included visual identity, digital experience, photography and campaign direction along with merchandise, studio activation and social media. As project lead, I helped focus the strategy and execute the new design systems.
Photo Art Direction
A digital display sits prominently in each lobby, featuring class descriptions, upcoming events and aspirational quotes. This experiential detail was created to highlight their rooted-in-science approach.
CREATING A TRIBE
A seasonal line of everyday apparel and accessories target their athleisure-loving members.