Yoga Six

Visual identity, web site and full brand roll out for a modern, results-focused group of yoga studios. With a strategy aimed to change how people perceive and experience yoga, this rebrand relies on bold aesthetic and messaging.

 
 
Yoga-Six-Design-Allison-Henry
 
 

At the center of their re-branding effort, a Yoga Six web presence reflects their new-found attributes. The design system is powerful, intelligent and alluring - mirroring their new brand voice.

 
 
Yoga-Six-Home.jpg
 
 

A deep dive into visual identity resulted in a comprehensive brand book. Their bold new look features a high contrast color palette and classic typography alongside dramatic photography to make a powerful impression.

 
 
 
 

Yoga Six launched their debut with a six month long campaign across multiple social media channels. Matching the brand's messaging pillars, the concept was built on a list of six unique results. Strong and athletically poised bodies inspires an audience to visualize their own version of success. 

 
 
Yoga-Six-Design-Allison-Henry
 
 

With seven new studios under construction a cohesive environment was developed for the outward facing expression of the brand. Contemporary details, bright neutral spaces, a splash of orange. These elements come together to revitalize the Yoga Six studio locations.

 
 
STUDIO-South-Loop-Lounge.jpg
 
 

A digital display sits prominently in each lobby, featuring class descriptions, upcoming events and aspirational quotes. This experiential detail was created to highlight their rooted-in-science approach. 

 
 
 
 

Yoga Six was seeking out to create it's own tribe when they asked for a seasonal line of apparel and accessories. Everyday pieces target their athleisure-loving members to buy into a style minded brand. 

 
 
Yoga-Six-Design-Allison-Henry
Yoga-Six-Design-Allison-Henry
 

Credits

agency: breedlove creative
creative director: kevin breedlove
PHotography art director: mara harvey
design support: nate moore