Yoga Six
A group of boutique yoga studios aimed at changing how people perceive and experience yoga. We helped develop a new expression for their brand in all areas digital and physical. Our efforts spanned from brand identity, strategy and integrated campaigns to physical studio activations.
Focus
Design Lead
Art Direction
Visual Identity
Brand Strategy
Integrated Campaign
UI Design
We created a brand story that connected the “Six” in their name to align with their new positioning. A new voice and strategic messaging helped differentiate Yoga Six at the consumer level.
With a solid strategy in place our team was able to start exploration on various Visual Identity concepts - each exploring a different approach in defining Yoga Six.
The selected identity is based on the brand’s six core beliefs. It features a high contrast palette, geometric elements and is paired with a dramatic photography style.
The new identity supported creative needs throughout – including photography for integrated campaign work.
Integrated Campaign
“Working with Breedlove Creative has been an awesome experience personally and professionally. Not only are they masters of their craft but also hold themselves to a far higher standard than most partners. They continually impress our team with their creativity, thoughtful insights, meticulous execution, vigilance and commitment to helping us achieve our goals.”
— Laurenn Cutshaw, VP Marketing & Branding
Studio Activation
Studio
Breedlove Creative
Team
Kevin Breedlove - Creative Direction
Allison Henry - Design Lead
Nate Moore - Visual Design
Mara Harvey - Photography Lead
Next: NW Natural